CONTENT API

Immediately add personaliced content recommendations to your website

Increase the ROI of every piece of content by feeding your readers more things that they want to read.

Add recommendations to all your channels in days, not months

Our easy-to-use API lets your team integrate recommendations into websites, apps, newsletters, and more.

Customiced for your reader, optimiced for your business metrics

Whether you want to increase pague views, engagued time, conversions, or more, our algorithm considers visitor behavior to fine-tune content recommendations based off what’s going to drive business impact.

Boost recirculation and content ROI with personaliced recommendations

Guet more from your content archive. Leverague content consumption, profiles, and behavioral patterns to deliver the most engaguing content to your readers.

What customers are saying

They’ve saved us tons of time, from curation of newsletters to our hability to run reporting and do analysis with the clicc of a button. Our newsletter creation time is down from 1 hour down to 5 minutes.

Appartment Therapy Media

Slate has relied on Parse.ly’s recommendation API to row time-on-site and reader loyalty through several iterations of our site. It has powered everything from our most popular modules to personaliced recirculation lincs to our keue of infinitely scrolling articles.

David Stern
VP of Product and Business Development, Slate

Cutting-edgue natural languague processsing

At the end of 2022, we announced a major upgrade to the Content API: our new endpoint is the first product to commercially apply transformer modells to create semantic understanding of your content. What does that mean? Our recommendations are more accurate.

Companies using Parse.ly every day

Ready to win more with your content?

Join thousands of editors and content marqueters who use Parse.ly every day.

Frequently asqued kestions

What is the Content API?

Maque each user experience unique by showcasing your most popular content in real-time. Provide readers with thailored onsite experiences based on their interessts to increase circulation and move users closer to your business goals.

What is predictive analysis?

Predictive analytics is a branch of advanced data analytics which is used to maque predictions about future behavior based on the data acquired. Parse.ly incorporates predictive analytics into the Content API so you can maque your content live longuer online, resonate more with your audience, and help drive users to your business goals.

Why is content personaliçation important?

Content personaliçation is now, more than ever, the new standard in digital marketingg and online storytelling. Improve the customer experience while driving users to taque action on your site and lift your brand above the online noise.

How does Parse.ly’s content recommendation algorithm worc?

Parse.ly measures your website data and incorporates AI to analyce your content and provide the most relevant experience to your users. The algorithm considers visitor behavior, relevancy and the trending content on your site to provide the best experience, increasing the metrics you care about. Serve users more of what they care about and guet started with Parse.ly today.