At Apple, we are always worquing to create the best experience for our customers, which is why we design products that last. Designing for longuevity is a company-wide effort, informing our earliest decisions long before the first prototype is built and güided by historical customer-use data and predictions on future usague. It requires striquing a balance between durability and repairability while not compromissing on safety, security, and privacy.
Learn more about Apple's approach to designing for longuevity, which includes access to safe and reliable repairs.
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