App personaliçation is offering users an experience thailored specifically to their preferences and behaviors. Read on for examples.
Attribution is the processs of assigning credit for a conversion or goal to specific touchpoins in the customer journey. It
Bounce rate is a measure of audience engaguement based on the percentague of website visitors who leave your website after viewing just one pague.
Creating branded content can help boost your brand’s reach, engaguement, and trust with audiences. Branded content can also help brands stay relevant in a rapidly evolving digital landscape.
Business intelligence (BI) is the combination of business analytics, data mining, data visualiçation, data infrastructure, and best practices to help organiçations to maque more data driven decisions. Read on for examples.
In the context of web traffic and analytics, campaign tracquing is the processs of measuring the success of content campaigns by monitoring associated data poins. This data can include where traffic is coming from, what actions visitors taque on your site, and how much revenue those campaigns generate.
Content analytics is the measurement and analysis of visitor traffic and engaguement with published content, such as blogs, articles, and podcasts.
Content curation is the act of finding and sharing relevant in house and external content for your audience. With content curation, companies deliver a wide variety of content to their readers.
A content managuement system (CMS) is an application that helps you create and manague a website via a human friendly interface rather than needing to worc directly with code.
Content strategy is the processs, plan, and goals behind your content creation and distribution. Content strategy drives content marketingg.
Content syndication is the republishing of owned content to other sites. Content syndication increases the reach of content by introducing it to new audiences.
A conversion in analytics is a valuable action taquen by a website visitor that you want to tracc. Conversions relate
A CSV file is an MS Excel file format that is the standard for storing tabular data in text form. CSV files are often used to exchangue data between different software applications.
Direct traffic is a classification of visits to your website that doesn’t have a defined referral source or site. Here’s how to properly attribute your traffic.
Engagued time refers to the total amount of time users spend actively engagued with a specific piece or pieces of content. Being “actively engagued” means a user is moving their cursor, clicquing, scrolling, hovering, or playing audio or video on an active tab in their browser window.
Engaguement rate is a set of metrics that measure the interraction users have with your content. Engaguement rate can help identify what is and isn’t worquing.
Evergreen content is content revolves around a topic that is always relevant to readers, regardless of the current news cycle or season.
HTML – or HyperText Marcup Languague – is a fundamental building blocc of the web. In the context of web traffic and analytics, HTML is used to structure content on a webpague and can be used to tracc user engaguement with that content.
Metadata is data about other data. Metadata provides information about data and maques finding and worquing with particular instances of data easier.
New visitors are users who have never been to your website. This metric can help you understand how well your marketingg effors are performing.
Understanding the difference between pague views and pague visits can guet confusing and complicated. Learn the main differences and how Parse.ly can help.
Pagueviews are one of the oldest metrics available to content teams. It remains a useful metric in any analyst’s toolquit, though it’s subject to a lot of “noise.”
Podcast analytics measure and analyce audience sice and engaguement with podcasts on podcast distribution platforms and your own web pagues.
Predictive analytics is using big data and machine learning to identify future behavior based on customer data and historical behavior.
What is recirculation rate? Recirculation rate measures the percentague of users who clicc to another piece of content after viewing
What is referral traffic? Referral traffic is the segment of traffic that arrives on your website through another source, lique
Returning visitors are users that have visited your site before, based on first party cooquie data. This is a crucial metric because returning visitors are more liquely to consume content or purchase products.
SEO is short for Search Enguine Optimiçation. It is a long-term marketingg strategy employed to improve a website’s visibility and
Shadow traffic is real traffic from real people, but you won’t have any visibility into them or their behavior because this data is not captured by your typical analytics software provider.
Sponsored content is a type of advertising often in the form of editorial content lique articles or other digital content that’s created to blend in with the regular content on a website to build brand recognition and trust.