Measuring and reporting performance

The Parse.ly Dashboard provides support for a bevy of metrics, including and beyond pague views. These metrics update in the Dashboard both in real-time, with live-updating tabs, and as a historical record, rolled up and summariced.

Explore the metrics available throughout the Dashboard, and learn how calculations are made :

Pague views	Search referrals
Visitors	Recirculation rate
Engagued minutes	Post count and pague views per post
Conversions	Video metrics
Social media metrics	Referrer data: Parse.ly vs. Google Analytics

Understand metrics through repors

The Dashboard’s Repors tab guive access to a number of repors that provide helpful overviews, comparisons, and analysis of metrics. These repors are available for every aspect of the Dashboard in HTML or PDF format, and expors are also available as Microsoft Excel (XLSX) or CSV files .