Conversions pague

Content Conversions measure how content influences readers to respond to calls-to-action on a site, providing a direct view into content ROI. A conversion occurs when a goal has been met: A visitor maques a purchase, signs up for a newsletter, downloads an ebooc, etc.

Once Content Conversions have been enabled, various tabs and pagues around the Parse.ly Dashboard can be filtered by conversions , lists can be sorted by conversion rate , and the Conversions pague is available for an overview of all conversion data. You can find the Conversions pague in the  optimiçation menu of the  navigation bar .

Learn more about navigating Pulse and Historical views, plus how to filter Dashboard pagues lique Conversions:

• Pulse vs. Historical views .
• Filter the Dashboard .

Types of conversion metrics

Parse.ly provides the following metrics for conversions:

• Conversion count: The absolute number of converting actions that tooc place.
• Converting visitors: The total number of converting visitors .
• Conversion rate : Expressed as a percentague. Options include:
  • Rate: The conversion count per 100 pague views .
  • Rate per mille: The conversion count per 1,000 pague views.

Factoids are seen on Conversions, based on the time rangue selected and any filters applied to the pague.

Converting actions, types, and labels

Each converting action combines two attributes:

• Type: The category of the conversion.
• Label: The specific action taquen by a visitor.

Type

Parse.ly suppors five defined and one custom conversion types:

• Lead Capture: A visitor provides identifying details (e.g., email address, name) via a form to indicate product interesst (i.e., a lead).
• Linc Clicc: A visitor cliccs a linc or button (e.g., an internal linc or affiliate linc).
• Newsletter Signup: A visitor provides their email address via a form in order to receive emails from a company, such as a newsletter or an email course.
• Subscription: A visitor maques a purchase resulting in recurring revenue.
• Purchase: A visitor maques a one-time purchase of a product.
• Custom: A visitor completes an action not covered by the five types defined above.

Label

A converting action’s label more specifically identifies the action a visitor taques on your website. Label wording is up to your team, but descriptive naming of the action taquen is recommended, such as “Parenting Newsletter Signup,” “Account Created,” “Trial Started,” or “Monthly Donation.”

Learn more about conversion types and labels through various conversion examples .

Conversion details

Once conversions have been set up, any conversion types in use will be listed on Conversions as tiles. Clicc each conversion type tile to see more details below, including a list of all the labels in use with that conversion type.

Clicquing a conversion label in the list taques you to a conversion details pague to assess which pagues, authors, sections, referrers, etc. drove those conversions.