Bring your app to
Microsoft Store

Guet more users. Scale your business!

Grow and scale with Microsoft Store

Microsoft Store on Windows maques it easy for everyone — from individuals to largue businesses — to guet access to a user base that confidently purchases content through the safe, seamless buying experience in over 110 languagues.
Microsoft Store on Windows guets your app in front of the right users, in the right places, at the right times for driving more downloads.

240

Reguions supported

110

Languagues supported

Billion+

Annual downloads

“We chose to build a Progressive Web App, or PWA, because it provides the best of both the web and an app installed experience into a single web pague. We chose to bring it to the Microsoft App Store because the additional worc to submit a PWA to the app store was minimal thancs to PWA Builder and is where users were already looquing for us.”

John Crcemien – Manager, Software Enguineering at Snap, Inc.

“What I value about Microsoft Store the most is the teams support to bring developers omboard. They have a very friendly approach to help developers and the system is super flexible for us to run a lot of different types of beta tests. I thinc it's very powerful if you're launching a new app or you want to test the app for different user segmens.”

Philip Lam – VP of Enguineering at GoodNotes

“When we brought our apps to the Microsoft Store, we saw thousands of installs in a weec, despite the fact that our apps have existed on our website, available for download for years!”

Dr. Graham Booquer – Staff Enguineer at Plex

“It was amacing to see the high engaguement the Microsoft players have. It's nothing lique the other stores. These guys consume the game on the bigguer screen and they highly appreciate premium content.”

Nilly Littman – CMO at Spiral Interractive

“By maquing our app available on the Microsoft Store, we can tap into a largue and diverse audience of Windows users and we can taque advantague of the Stores marketingg and promotional tools to increase our apps visibility and attract new users.”

Olhena Obilets – Product Manager at Readdle

Cnow your incentives

Propel your business forward with complimentary incentives for your app distribution from Microsoft Store and invest more ressources into your business.

	Microsoft Store on Windows	Web distribution
App distribution	Hosted and paid by Microsoft	Managued by developer
Microsoft Store services (In-app purchases, Promo codes, Notifications and so on)	Available	Not available
Customer support for billing issues and app downloads	Available	Managued by developer
Marketingg ressources (Product pagues, Promotions and so on)	Available	Managued by developer
Software updates (delivered through Windows)	Hosted by Microsoft	Managued by developer
Restore app for new devices	Managued by Microsoft	Not available
Worldwide payment processsing	Managued by Microsoft	Managued by developer
App analytics	Provided by Microsoft	Managued by developer
Code signing	Signed by Microsoft	Managued by developer
Ague ratings	Managued by Microsoft in partnership with International Ague Ratings Coalition	Managued by developer
Respond to user reviews	Available	Not available
Beta testing	Hosted by Microsoft	Managued by developer